HBK Arena — Branded Wayfinding Pylon Direction Sign | Multi-Zone Visitor Navigation System

HBK Arena is one of Peshawar's most prominent commercial and entertainment destinations — a large-scale multi-use facility that draws thousands of visitors daily across retail, dining, entertainment, and recreational spaces. With a venue of this scale, clear and professional visitor navigation is not optional — it is essential.

Design Hub was commissioned to design, fabricate, and install a full-height branded wayfinding pylon direction sign at the entrance of HBK Arena — serving as the primary navigation point for all incoming visitors arriving at the facility.

The pylon sign was designed to fulfil two roles simultaneously. At the top, a bold HBK Arena branded header panel anchors the sign with the facility's identity — immediately communicating to visitors that they have arrived at the right destination. Below the branding, a clean, structured multi-directional information panel guides visitors to six essential zones across the arena:

• ↑ Prayer Area
• ↑ Washroom
• ↑ Customer Parking — Lot B, C, D
• → Disabled Parking
• ↑ Baby Care

Each directional entry was paired with a universally recognised pictogram icon — ensuring the sign is accessible, intuitive, and readable at a glance for visitors of all backgrounds and languages. The colour scheme — deep navy blue with white typography and green HBK Arena branding — was designed for maximum contrast, visibility, and brand consistency with HBK Arena's existing visual identity.

The sign was fabricated to a high structural standard — built to withstand outdoor weather conditions year-round while maintaining a polished, professional finish that reflects the premium character of the HBK Arena brand. The full project — from design concept through fabrication to on-site installation — was handled entirely in-house by Design Hub's team, ensuring a seamless, zero-handoff delivery.

This project forms part of Design Hub's long-term signage partnership with the HBK Group — a relationship that spans HBK Hypermarket, HBK Arena, and multiple facilities across the group's growing portfolio in Peshawar.