WePlay Peshawar — Full Signage, Interior Vinyl & Fitout for 18,000+ sq ft Indoor Amusement Centre

WePlay Peshawar, the flagship entertainment brand of WeCompany, needed a complete visual fitout for their 18,000–19,000 sq ft indoor amusement and arcade centre located inside HBK Arena. Design Hub was brought in to design, produce, and install everything — from full-scale interior vinyl sticker work to all in-store and exterior signage — with just one month to deliver before opening day.

The project was one of the most demanding fitouts our team has handled — covering an enormous floor area with vibrant, themed vinyl installations designed to create an immersive environment for kids, teens, and families. Every wall, panel, and surface was treated with precision to bring the WePlay brand to life inside the space.

The standout challenge of the entire project was the front signage — a large-format sign installed on a curved, rounded grill façade. Fabricating and installing signage on a rounded structure requires exact templating, custom fabrication, and careful on-site fitting — all executed flawlessly within the same tight one-month window.

From the first roll of vinyl to the final sign on the rounded front grill, Design Hub delivered a complete, on-time fitout that set the stage for WePlay's successful launch in 2023.

Services Used

• Interior Vinyl Design & Installation (18,000–19,000 sq ft)
• Signage Design & Fabrication
• Front Façade Signage (Curved/Rounded Grill Installation)
• Interior Branding & Fitout
• Project Management & On-Site Installation

Result / Outcome Full fitout completed within a one-month deadline — on time for WePlay's 2023 launch. The curved front signage, one of the most technically challenging installs in the project, was executed without compromise. WePlay opened its doors to a fully branded, visually immersive environment — a project that stands as one of Design Hub's most ambitious single-month deliveries to date.