Entertainment / Indoor Amusement / Family Recreation · WePlay Peshawar — A Brand of WeCompany
Full Interior Vinyl & Signage Fitout for WePlay Peshawar — 18,000+ Sq Ft Indoor Amusement & Arcade Centre
WePlay Peshawar is a full-scale indoor amusement and arcade centre spanning 18,000 to 19,000 square feet inside HBK Arena — designed to deliver an immersive entertainment experience for kids, teens, and families across Peshawar. When WeCompany needed a fitout partner who could bring that vision to life across walls, panels, facades, and surfaces, they turned to Design Hub — with just one month to deliver before opening day.The interior vinyl work alone was a project of extraordinary scale. Every wall, panel, column, and surface across 18,000–19,000 square feet was covered with vibrant, themed vinyl installations — each section designed to contribute to the overall immersive atmosphere of the WePlay brand. Running parallel to the vinyl work, Design Hub's signage team designed and fabricated the complete interior and exterior signage system simultaneously.The single most technically demanding element was the front facade signage — a large-format sign installed on a curved, rounded grill structure at the entrance. Unlike a flat surface, a curved facade requires exact templating, custom fabrication, and careful on-site fitting to ensure a flawless result. Our team executed this without compromise — delivering a facade sign that makes an immediate and powerful first impression at the venue entrance.From the first roll of vinyl to the final fixing of the curved facade sign, the entire fitout across 18,000+ square feet was completed within a single month — on time for WePlay's 2023 launch. This project remains one of Design Hub's most ambitious and proudest single-month deliveries to date.
18000+
Square feet of vinyl installed
1 Month
Full fitout completed
1
Curved facade sign on rounded grill
100%
In-house design & installation
Challenge
Completing a full interior vinyl and signage fitout across an enormous 18,000–19,000 sq ft space within a single month ahead of the 2023 opening deadline Designing and installing vibrant, themed vinyl across every wall, panel, and surface to create a fully immersive branded environment for kids, teens, and families Engineering and installing the front facade signage on a curved, rounded grill structure — one of the most technically demanding installs in the entire project, requiring custom templating, precision fabrication, and careful on-site fitting Coordinating logistics, production, and installation simultaneously across a large active construction site inside HBK Arena
Approach
Design Hub mobilised immediately upon commission, launching design and production simultaneously to maximise the tight one-month window. The interior vinyl work — covering 18,000–19,000 sq ft of walls, panels, columns, and surfaces — was produced and installed in themed sections, bringing the WePlay brand to life progressively across the space. Our signage team worked in parallel, fabricating all interior and exterior signage while the vinyl installation progressed. The most complex element — the curved front facade signage on the rounded grill — was addressed with custom templating and precision fabrication, ensuring a flawless fit on a non-flat surface. Day and night coordination across the team ensured every deadline within the project was met without compromise.
Outcome
WePlay Peshawar opened in 2023 with a fully branded, visually immersive environment — every surface, wall, and signage point executed to a consistent brand standard across 18,000+ sq ft. The curved front facade signage — the single most technically challenging element of the project — was completed flawlessly within the same one-month window. The fitout stands as one of Design Hub's most ambitious and complex single-month deliveries to date, and WePlay continues to operate as a flagship entertainment destination inside HBK Arena.
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