Education · North Academy
Cutting North Academy's cost-per-enquiry by 60% on Meta
A rebuilt admissions funnel and tightly-creative-tested Meta campaign that drove enquiry volume up and cost-per-lead down across two cycles.
−60%
Cost-per-qualified-enquiry
24
Creative variants tested
+85%
Qualified enquiry uplift
3
Admissions cycles run
Challenge
North Academy had been running a small admissions ad spend on Facebook for two cycles. Cost per enquiry was high, lead quality was inconsistent, and the team was spending hours on follow-up that went nowhere. They needed predictable enrolment volume without inflating the budget.
Approach
Audit revealed weak creative, generic targeting and a leaking landing page. We redesigned the landing page around a single conversion event, built a tight audience layer (geo + interests + lookalikes), produced new creative in batches of six per cycle, and ran a structured creative-testing protocol across the cycle. Lead form fields were tuned to filter out unqualified DMs before they reached the admissions team.
Outcome
Cycle-over-cycle, qualified enquiry volume rose meaningfully and cost per qualified enquiry dropped roughly 60%. The admissions team's daily follow-up workload halved because the front-of-funnel filtering improved. North Academy has consolidated all paid marketing onto Design Hub.
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