Infrastructure & Construction · PowerChina-FWO JV / DBCG (Diamer Basha Construction Group)
Pakistan's Largest 3D Signage Installation — "Power The World" at Diamer Basha Dam
In October 2023, Design Hub took on the most ambitious signage project in Pakistan's history — the design, fabrication, and installation of a monumental 3D installation at the Diamer Basha Dam site reading "Power The World." Commissioned by PowerChina-FWO JV through DBCG, the project demanded a level of engineering, logistics, and endurance that few signage companies in Pakistan have ever faced.The numbers define the scale. The installation spans 71 metres wide — equivalent to 232.94 feet — with each letter standing 12 metres tall, equal to 39.3 feet. The total coverage area reaches 852 square metres — equivalent to 9,154 square feet — making this the largest 3D signage installation ever completed in Pakistan, covering an area larger than most commercial buildings.The Diamer Basha Dam site sits in Pakistan's northern mountain range — a remote, high-altitude location battered by extreme winds that made transportation and structural installation extraordinarily demanding. Every letter was precision-fabricated at our Islamabad warehouse under the leadership of Mr. Ijaz Ahmed, running day and night double shifts from 21st October 2023 to meet the deadline.Despite the scale, the mountain terrain, and the relentless wind conditions, the project was completed and handed over in just 25 days — six full days ahead of the maximum deadline of 21st November 2023. This is not just Design Hub's biggest project. It is our proudest achievement — a defining moment for our studio, for Peshawar, and for Pakistani craftsmanship delivered on a national stage.
71m
Total signage span
12m
Letter height
25 days
Fabrication to installation
#1
Largest 3D sign in Pakistan
Challenge
Extreme wind conditions The high-altitude Diamer Basha Dam site experiences extreme wind speeds, making structural installation of large-format 3D letters a significant engineering and safety challenge. Mountain logistics Transporting oversized fabricated letters from our Islamabad warehouse to a remote mountain site required careful planning, specialist logistics, and precise coordination. 25-day maximum deadline The project window was set at 25–30 days, requiring our team to run day-and-night double shifts throughout fabrication without compromising structural integrity or finish quality.
Approach
Design Hub accepted the challenge and immediately mobilised its Islamabad team under the leadership of Mr. Ijaz Ahmed. Fabrication began on 21st October 2023 with day and night double shifts running continuously at the Islamabad warehouse. Each letter was precision-engineered for structural resilience against high winds. Upon completion, the letters were carefully transported through mountain terrain to the Diamer Basha Dam site, where the installation team completed full on-site fitting and handover.
Outcome
"Power The World" — 12m × 71m — Pakistan's largest 3D signage installation. Fabricated in Islamabad. Installed at Diamer Basha Dam. Delivered in 25 days." IA Mr. Ijaz Ahmed — Project Lead, Islamabad Office This project stands as Design Hub's greatest achievement — and a landmark moment for Pakistani craftsmanship on a national stage. The Diamer Basha Dam commission opened the door to two further projects at the same site, all awarded through the same contractor relationship built on consistent delivery.
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